Senior SEO Strategist
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Join Our Team as a Senior SEO Strategist in Malta! π
Who Are We?
Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions.
Whereβs the Action?
Our brand-new office in Gzira, Malta β a vibrant iGaming hub thatβs as inspiring as it is sunny!
What Will You Do?
β Conduct targeted keyword research and competitive gap analysis across US sports betting verticals, including NFL, NBA, MLB, NHL, College Football, and College Basketball;
β Collaborate closely with the content team to create SEO-optimized briefs, style guides, and content guidelines aligned with the intent of US sports bettors;
β Perform content audits to identify optimization opportunities across keyword targeting, metadata, headers, and internal linking structures;
β Optimize on-site elements including URL structures, schema markup, and internal linking to improve authority distribution and organic visibility;
β Monitor, analyze, and report performance using tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and DeepCrawl;
β Coordinate off-page SEO and link-building initiatives with authoritative sports, news, and iGaming websites;
β Analyze competitor strategies across keywords, content structure, and backlink profiles to identify growth opportunities;
β Deliver clear and actionable weekly or monthly performance reports to stakeholders;
β Diagnose and resolve technical issues related to crawlability, indexability, canonicalization, structured data, Core Web Vitals, and site architecture;
β Stay up to date with SEO trends, algorithm updates, and emerging industry tools;
β Support SEO strategies tailored to US state regulations and regional search behaviors.
What Will You Bring to the Table?
β 3β5 years of experience in SEO or a similar role;
β Experience with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools;
β Good understanding of keyword research, content optimization, and technical SEO fundamentals;
β Familiarity with CMS platforms such as WordPress or Shopify;
β Analytical mindset with the ability to interpret data and identify opportunities;
β Strong attention to detail and organizational skills;
β Ability to collaborate effectively with content, marketing, and development teams;
β Proactive attitude and willingness to stay current with SEO trends and best practices.
Whatβs in It for You at Clever?
π° Competitive Salary β Because you deserve the best.
π Health & Dental Insurance β We care about you.
π Happiness Department & E.A.P. β Holistic well-being, unlimited online psychology sessions with our in-house therapist.
π Birthday Leave β Take the day off β itβs all about you!
π Professional Development β Tailored plans and internal mobility opportunities.
π Hybrid Work Options β Flexibility that works for you with work from home option up to 3 days a week!
π Continuous Learning Culture β Clever Academy and language classes.
... and so much more!
At Clever, we believe in diversity and inclusion as drivers of innovation. We foster a work environment free from discrimination, where everyone has equal opportunities to succeed
Ready to make your mark? Letβs get Clever together! π
- Department
- SEO
- Role
- Senior SEO Specialist
- Locations
- Malta
- Remote status
- Hybrid